"It's about freedom to choose, and freedom to express who you are"

[this is pretty old news,
so forgive me if you've heard it before, but..]

on their website nike offer you the opportunity to customise your shoes
by having a personal id embroidered onto them

jonah peretti decided he wanted the word "sweatshop"
suprisingly nike didn't want to honour the request

the transcript of their email correspondence
is here
and concludes with jonah writing

"Could you please send me a color snapshot
of the ten-year-old Vietnamese girl who makes my shoes?"

.